More Than Broadcast – Choose Henninger For Digital Media
Six seconds. What can you do with just six seconds? Our Editor/Animators know how to turn that precious six seconds (or: 15, or :30) into a winning message that resonates. They know their way around web banners and short-form videos for social media too. We spoke with some of our political clients to hear in their own words why they work with us for digital media.
Dan McNally heads up Wavelength Strategy. He has led campaign strategy for candidates and national political organizations for over 12 years, managing winning Senate and House races and serving as the Political Director of the DSCC.
Recently, Wavelength turned to the Henninger team for a project involving broadcast and digital media deliverables. Our Editor/Animators created a 30-second ad, two similar iterations of a 15-second ad, a 6-second ad. They also produced graphic banner ads with and without motion. Our in-house Producer helped cast VO talent, and our audio team did the record the same day.
“Henninger’s production and client services team always go above and beyond to make sure we can meet our needs,” says McNally. “We’ve had great experiences working with Henninger.”
Another Henninger client, Chad Scarborough, founded Patchwork Creative while still in film school at Columbia University. A boutique political ad agency, Patchwork went on to win two of the biggest awards in political advertising in its very first election cycle: the 2017 Reed Award for “Best Congressional Ad” and the 2017 Pollie Award for “Best Overall TV Campaign.”
“I’ve never understood why some firms silo broadcast and digital,” Scarborough told us. Patchwork shoots digital spots while filming for broadcast, then finishes them all with our team. “I think digital should reflect the same quality and care you give broadcast, and we’ve been doing seamless broadcast and digital campaigns with Henninger since 2016. They understand the value of that approach.”
We’re not just a broadcast shop. Let our team help yours deliver compelling digital content. Reach out to us today for a consultation by clicking here.